Starting a Sports Blog: 5 tips for beginners

Everybody has to start somewhere, right?

Being a sports fanatic is something that’s been part of my personality since birth. It continued through my college years (both undergraduate and graduate) by getting business degrees in Sport Management. So, it was pretty surprising that my first full-time job in the industry would be as a sports blogger.

That’s because it kind of happened by accident.

Upon finishing school and landing my first job, I wanted to stay involved in sports while also having some fun. Like many people in 2011, I had a WordPress blog but wasn’t very active on it.

I finally decided to put this site by making it a Major League Baseball blog. What started out as a hobby transformed into an intense passion and turned into a full-time career within three years of writing my first article.

My formal schooling didn’t include any journalism or English classes past the introductory level. I never contributed to the school newspaper and I used to dread writing term papers. That didn’t prevent me from being a featured writer at places like FanSided, Yahoo! Sports, Bleacher Report, FanDuel, and most recently, Metsmerized Online and The Sports Daily. I’ve written more than 2,000 articles since starting in 2011, which generated more than 10 million page views.

This took a lot of work – including plenty of trial and error – but I achieved my dream by staying disciplined and not giving up. Five important things I learned during my journey are detailed below and are covered more in more detail in my online course at Udemy.

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start a sports blog

Have a Focused Niche

Deciding to share your opinion on the internet is a courageous decision. It’s also exciting and you probably want to get going as quickly as possible.

However, it’s important to clearly define your area of expertise, or your niche. There’s nothing wrong with writing about four different sports on one blog. But when you’re first starting out, that’s tough to maintain, and the chance of burning out quickly is high.

My area of expertise is baseball, which is what my blog was focused on. It allowed the ideas to flow freely while leaving enough time to plan ahead.

Make a Concrete Plan

Some people like plans and others loathe them. As a former baseball player, routines and schedules are welcomed, which is how I approached my content preparation. Laying out a plan for the upcoming week with article ideas helped me during the content creation phase.

When first starting out as a sports blogger, it’s important to write when you’re feeling especially creative. Already having ideas in hand allows you to sit down and start writing instead of trying to think of an idea.

That makes a big difference in your productivity.

And, if you’re at the beginning of your sports blogging journey, chances are you have other obligations during the day (school, work, family, etc). Time is always of the essence, and having a plan in place is a great way to streamline production.

Staying Consistent…With Writing And Social Media

If you’d like to build an audience through your writing, staying consistent is probably the most important thing you can do. Readers and fans follow you for a reason — providing what they’re looking for is necessary!

You want readers to look through your posts and see what kind of rhythm there is. Not every post has to relate with one another, but it’s clear they can depend on original content being produced by you on a regular basis.

The same goes for social media, which is an extension of your blog. This is an opportunity to not only share your own work, but to also share the work of others while giving quick opinions followers find useful.

start sports blog

Taking Advantage Of Opportunities To Learn

The beauty of sports blogging is that it doesn’t matter how long you’ve been doing it – there are always ways to improve. My goal has always been to finish a day better than how I start it.

Since I didn’t have a traditional background in journalism, taking advantage of continuing education opportunities from places like FanSided, Bleacher Report and Yahoo! Sports in order to improve as an online content producer was vital.

Even if you have a journalism background, there’s always something new to learn or a perspective to hear that can change/shape your own opinions.

Being More Than “Just Writing”

Honing your writing skills is great, but there are other skills that can be formed in different roles, such as being an editor. I took on this experience with FanSided as the editor of Rising Apple, a New York Mets fan site.

This helped me learn more how to manage a website, a staff of writers and various social media handles, while recruiting more staff and copyediting everyone’s work. If you have the opportunity to take on a role like that, do it. This shows potential employees you’re more than “just a writer” and can be a multi-faceted member of their content team.

Take advantage of a 75% discount and sign up for my online course to get your sports blogging journey underway!

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